Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping organizations are turning to server-side tracking as a way to boost their data collection procedures. While it needs more technical knowledge than normal GTM and may present extra prices, it can cause greater precision and more dependable information


Pixel monitoring makes use of a piece of code to register conversions on your web site. It's very easy to establish and much less prone to ad blockers.

1. A lot more exact information
The traditional method of tracking conversions on a web site, making use of pixels, is having trouble with changing browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other systems is less accurate than it ought to be.

Server-side tracking is a much more safe alternative that aids to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security steps. This offers much more precise data and a much more total photo of individual journeys across channels.

Additionally, this type of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This flexibility gives marketers more possession over the data they send out, and makes it less complicated to follow numerous information legislations. It's likewise a lot less susceptible to fraudulence, as it's harder for deceitful actors to control the system by altering the postback link.

2. Much better control over information.
Server-side tracking allows businesses to accumulate and improve data before sending it to third-party analytics/advertising systems. This boosts information completeness and accuracy, which can aid marketing experts make even more informed marketing choices.

Standard pixel tracking relies on JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are usually obstructed by ad blockers, which can result in information collection disruptions and inaccurate outcomes. Server-side tracking enables organizations to bypass these restrictions and offer exact, constant data that is much less prone to interference.

This sort of tracking also enables companies to track conversions that happen outside of the site, like call and in-store purchases. This is necessary because brand-new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is an essential reason that S2S is much more trusted for services seeking to adjust to these changes.

3. Much less prone to fraudulence
Server-side tracking makes it possible for companies to adjust data hauls before voice search optimization tools it gets to 3rd party endpoints, enhancing protection and privacy. This is specifically important as various browsers and platforms significantly change just how they deal with cookies. As an example, in iOS 14, Safari will only supply first-party cookie data and will certainly not permit pixel-based tracking. Making use of server-side tracking, you can bypass these restrictions and remain to track conversions that happened beyond your website.

Additionally, server-side monitoring enables you to catch customer information directly by yourself web servers. This eliminates reliance on 3rd parties, which can be prone to breaches and personal privacy offenses.

A server-side tracking system is a collection of guidelines that tells your site's web server what occasions to record. This data is after that sent to analytics tools like Google Analytics and Facebook Company. It's likewise utilized to cause event-based advertisements, such as retargeting. In contrast, pixel tracking is an alternate technique that makes use of a tiny piece of code on your webpage to collect data from individuals.

4. Much easier to apply
Server-side monitoring is an information collection procedure that takes place on the internet site's own server, bypassing web internet browser constraints. This means that data gathered by the website/app is first sent out to the web server where it's refined and then forwarded to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this method is that it minimizes the extent of information management and gives organizations much more control over transmission, making it normally extra reputable. As a result, it's less susceptible to data difficulties triggered by points like a damaged link or an energetic advertisement blocker being mounted.

With OWOX BI's Server-Side Monitoring, your organization can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is then passed directly to your marketing and advertising devices on the web server. This enables you to have more accurate information and aids make sure conformity with privacy regulations such as GDPR. Furthermore, it also stays clear of the monitoring restrictions enforced by browsers and ad blockers.